Personal Branding
You have more going on than your bio suggests. Let's fix that.
I've met so many women who've built something genuinely impressive — careers, businesses, expertise, reputations — and then struggle to answer the question "what do you do?" in a way that actually captures it. Not because they're not articulate. Because they're too close to it, or they haven't been given the tools to see it clearly, or they're worried about coming across as self-promotional.
The result is that the world gets a diminished version of what they're actually offering. And that's a problem I care about fixing.
This is articulation work, not personal branding in the Instagram sense.
We're not building a content strategy. We're not designing an aesthetic. We're doing the harder, more useful work of figuring out what you actually stand for — and developing the language, the narrative, and the presence that lets you communicate that clearly in any context.
This work touches your bio, your pitch, your website, your speaking intro, your LinkedIn, the way you introduce yourself in rooms. But it starts much earlier than all of that — with understanding what the through-line actually is across everything you do.
WHO THIS IS FOR
Sound familiar?
This work is for consultants, coaches, founders, and women in leadership who know they're underselling themselves — but can't quite figure out how to change that without feeling performative. It's also for people in professional transitions: moving from corporate to independent, from one industry to another, from practitioner to thought leader. And it's for anyone who's carrying more depth than their current positioning reflects.
What it's not for: anyone looking for a formula, a template, or a quick fix. This work takes honesty and a willingness to sit with some uncomfortable questions about what you actually want to be known for. If you're ready for that, it's worth it.
What the process looks like.
We start with conversation. I listen to how you describe your work, where you light up, where you flatten or hedge. I'm listening for what you're not saying as much as what you are — because that's usually where the real through-line is hiding.
From there, we develop language. We test it. We apply it across different contexts and refine it until it feels true and lands with the people you're trying to reach. I'll also push you to make decisions you've been avoiding — about what you want to be known for, what you want to stop doing, and what's actually at the center of your work.
What people describe after.
The shift is usually felt before it's visible. People describe walking into rooms differently — with more clarity, less need to over-explain. They stop second-guessing how to introduce themselves. They start getting more of the right inquiries, the right opportunities, the right introductions — because the people who know them can now refer them accurately.
And perhaps most importantly: they feel at home in their own public voice. Less performance, more ownership.
THE NUMBERS
13K+
Followers built organically. No ads. No shortcuts. Just showing up consistently.
2
Books published — both amplifying the voices of women doing extraordinary work.
10+
Years of building a public presence rooted in real experience, not performance.
X+
Community events hosted, including vision boarding experiences that sell out every time.
EXPERIENCE
I built this from the inside out.
I didn't start with a personal brand strategy. I started with a lot of experience across a lot of different areas — insurance, philanthropy, speaking, writing, podcasting — and eventually had to figure out how to hold it all in a way that made sense to other people. I've also spent years writing, hosting, and curating women's stories through InspiHER'd and my Impact book series. I know how women's voices get told and how they deserve to be told. And I've developed a real eye for what's missing when they're not landing right.