Insurance maven. Nonprofit founder. Speaker. Connector.
Let's talk about what you're building.
Whether you're growing an insurance agency, launching a nonprofit, figuring out your brand, or looking for a speaker who's actually lived it — you're in the right place. I've been building things for 25 years. I know how to help you do the same.
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PURPOSE & PASSION
I didn't start with a plan. I started with people.
I'm Samantha Tradelius — commercial insurance specialist, founder of the Sparkle Foundation, consultant, author, podcast host, and the person who started teaching an insurance class at 17 when the instructor didn't show up. That moment kind of set the tone.
Over 25 years, I've built agencies, educated tens of thousands of California agents, launched a nonprofit that now serves thousands of single mothers and their children across multiple states, written two books, and built a consulting practice because I got tired of watching talented women underestimate what they'd already created.
I work with people who are serious about building something — in insurance, in philanthropy, in their own brand and voice. If that's you, I'd love to hear what you're working on.
At 23, I started an insurance agency with my dad. I cried at my desk more than once. He told me there's no crying in insurance. He was right — but that experience taught me everything about what it actually takes to grow something from zero.
At 35, I launched a nonprofit with two kids under five. Totally insane. Still one of the most complex, rewarding things I've ever done.
Today, Sparkle Foundation has raised and reinvested over $3.5 million into communities across California and Arizona. My consulting practice has helped insurance agencies scale, nonprofit founders build real infrastructure, and women who are ready to be seen — actually get seen.
I'm not a theorist. Everything I teach, I've lived.
Insurance maven. Nonprofit founder. Speaker. Connector.
Let's talk about what you're building.
Whether you're growing an insurance agency, launching a nonprofit, figuring out your brand, or looking for a speaker who's actually lived it — you're in the right place. I've been building things for 25 years. I know how to help you do the same.
BOOK YOUR INTRO CALL
Four ways. One body of work.
Everything I do connects back to one thing: helping people take what they've built and make it work harder — for them, their clients, and the communities they serve. Whether you come to me through insurance, philanthropy, personal brand, or speaking, you'll find the same foundation: real experience, real strategy, and someone who genuinely wants to see you win.
Insurance & Business Leadership
For insurance professionals and business owners who are ready to move beyond just operating — and start leading. Positioning, growth strategy, and the leadership identity to match.
Philanthropy & Nonprofit
For mission-driven founders and leaders at any stage — from "I have a big idea" to "I need help scaling this responsibly." Structure, governance, funding strategy, and someone who's done it.
Personal Brand & Identity
For the woman who knows she has more to offer than her current positioning reflects. Let's close that gap — with clarity, not performance.
Speaking
For events and organisations that want a speaker who brings lived story, real industry experience, and a room-holding presence that doesn't rely on inspiration clichés.
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Insurance maven. Nonprofit founder. Speaker. Connector.
Let's talk about what you're building.
Whether you're growing an insurance agency, launching a nonprofit, figuring out your brand, or looking for a speaker who's actually lived it — you're in the right place. I've been building things for 25 years. I know how to help you do the same.
BOOK YOUR INTRO CALL
The best first step is a conversation. Tell me what you're building, where you're stuck, or what you're trying to figure out. We'll go from there.
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